Here Is Why I Moved My Author Newsletter to Substack

I started my newsletter when I released Dominatrix Boss many years ago. I’ve recently changed services for several reasons.

When I launched Dominatrix Boss all the promotional gurus told me to launch a mailing list too. As it turns out, that was a great idea because now I have a few hundred people who were interested enough in my writing that they wanted to hear from me again, and when I release the sequel to Dominatrix Boss, I’ll be talking directly to my crowd.

But I don’t have to tell you that things have changed a lot in the last few years. I chose MailChimp for newsletters years ago because it was free to start a list and it was reasonably-priced when it was time to scale up. The learning curve on MailChimp is fairly steep, but it was worth navigating all the extra stuff to have a good newsletter list.

Well, MailChimp got bought out by a big tech company and now those reasonable rates, and the limitations on free accounts, have become ridiculous! It’s very clear now that they want to attract and grow with a much larger business. I’m still about 200 subscribers away from being forced to upgrade, but I think that’s going to happen over the next few months and the first paid level is exceptionally steep. Additionally, MailChimp is mostly for high-power users who need A/B testing, and automated emails, and a bunch of other things. I don’t need all of that.

I just want to talk to you.

What I like about Substack is that it’s free, there’s a web post on every newsletter I put out (making it available to other Substack users and to web searches), there are a lot of opportunities for more social interaction on Substack, the user interface is a LOT EASIER, and it has plenty of other promotional and upgrade options that MailChimp just doesn’t offer.

So, Substack is my new home. I hope you like it here as much as I do.

Transferring my mailing list took me ten minutes and it was about 24 hours before they authenticated my list and allowed me to send my first post.

I have so much that’s going to be happening over the next few months and I wanted to make sure I was ready!

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