I started my newsletter when I released Dominatrix Boss many years ago. I’ve recently changed services for several reasons.
When I launched Dominatrix Boss all the promotional gurus told me to launch a mailing list too. As it turns out, that was a great idea because now I have a few hundred people who were interested enough in my writing that they wanted to hear from me again, and when I release the sequel to Dominatrix Boss, I’ll be talking directly to my crowd.
But I don’t have to tell you that things have changed a lot in the last few years. I chose MailChimp for newsletters years ago because it was free to start a list and it was reasonably-priced when it was time to scale up. The learning curve on MailChimp is fairly steep, but it was worth navigating all the extra stuff to have a good newsletter list.
Well, MailChimp got bought out by a big tech company and now those reasonable rates, and the limitations on free accounts, have become ridiculous! It’s very clear now that they want to attract and grow with a much larger business. I’m still about 200 subscribers away from being forced to upgrade, but I think that’s going to happen over the next few months and the first paid level is exceptionally steep. Additionally, MailChimp is mostly for high-power users who need A/B testing, and automated emails, and a bunch of other things. I don’t need all of that.
I just want to talk to you.
What I like about Substack is that it’s free, there’s a web post on every newsletter I put out (making it available to other Substack users and to web searches), there are a lot of opportunities for more social interaction on Substack, the user interface is a LOT EASIER, and it has plenty of other promotional and upgrade options that MailChimp just doesn’t offer.
So, Substack is my new home. I hope you like it here as much as I do.
Transferring my mailing list took me ten minutes and it was about 24 hours before they authenticated my list and allowed me to send my first post.
I have so much that’s going to be happening over the next few months and I wanted to make sure I was ready!
